Wednesday, October 27, 2010

Shocking French Ad

    This French ad was made by a 35-year-old graphic designer Tanja Kiewitz and who also posed for a photo. Let’s see why this ad campaign was successful and captured so much attention.

    LOOK ME IN THE EYES…

    I SAID MY EYES…


    Bottom phrase: So that a handicap no longer means that you are handicapped.



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    Tanja Kiewitz was born with her left arm ending just below her elbow. She created the ad for CAP48, a nonprofit organization that highlights disability issues in France and Belgium.

    "They see that I am above all a woman and can be beautiful and sexy, and that disability is secondary," Kiewitz said. "I wanted people to confront the ambiguity of beauty and disability."

    Nice idea and a great statement!Source URL: https://meganfoxbuzz.blogspot.com/2010/10/shocking-french-ad.html
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